As part of MMA’s ongoing leadership from MATT (Marketing Attribution Think Tank), they have this morning released the latest set of tools critical for any marketer using or plans to adopt Multi-Touch Attribution (MTA).
The MMA MTA DataMap is a concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution.
Developed by MATT’s two industry working groups – Data Quality & Accuracy and Walled Gardens – comprised of over 50 marketers, these tools are designed to help marketers create a solid, well thought out data strategy for successful MTA deployment.
The MTA Data Strategy Guide is a members-only, comprehensive planning manual designed to help marketers secure, organize and manage quality data.
This phase reinforces the mission of MATT, which is to help marketers select and apply MTA solutions with confidence.
The MMA is scheduled to release three additional documents in late fall 2017.
If concerns about MTA strike a chord with you, and you’re interested in learning more about these new tools, MATT and the MMA, we’d like to help. Email us at firstname.lastname@example.org.